In the News

February 7, 2012


Louis Garneau Sports, Cascades and Quebecor are proud to sponsor the fourth edition of the Granfondo Garneau-Cascades presented by Quebecor, which will be held on August 12, 2012. This year, the event has undergone a beauty treatment and has changed its name. According to Louis Garneau, this new name better reflects the roots of the event and brings it the prestige it is entitled to for its 4th edition. The event, hoping to have 2,000 participants, can boast of being among the largest cycling events in the country. It also has the great pleasure of welcoming Pierre Karl Péladeau as Honorary President for a second year.

Partner since the beginning of the event, Cascades is happy to be associated once again with Louis Garneau Sports for the Granfondo Garneau-Cascades, the profits of which will be donated to the Friends of the Elderly (Les petits frères des Pauvres) organization. “We are proud to combine sports activities with an act of kindness in order to benefit people who are in need,” declared Mario Plourde, COO of Cascades, who will participate in the Granfondo accompanied by approximately  50 of his Cascades co-workers.

Pierre Karl Péladeau, President and CEO of Quebecor and avid cyclist, in addition to involving himself as Honorary President and major sponsor, will also participate in the event by riding the 110 km course between Trois-Rivières and Québec. “This event is much more than a simple bike ride”, he says, “it’s an incredible human experience. Quebecor is happy to be promoting sports activities while supporting an organization which provides commendable help to our elders.”

Vélo Mag, a Québec cycling magazine is very happy to be associated for a second year and proud to be a partner for the gathering of cycling enthusiasts at all levels coming from all areas of Quebec. Vélo Mag will be drawing 250 three-issues subscriptions of its magazine amongst the participants who will have registered before July 1, 2012.

Date and starting time: August 12, 2012 at 10:00
Distance: 110 km
Start location: Centre Sportif Alphonse-Desjardins in Trois-Rivières
Arrival: Louis Garneau Sports factory in Saint-Augustin-de-Desmaures
Registration fee: $125, including the chrono chip and a cyclist jersey of a $90 value

The event’s organizer, the Grand Prix cycliste de Beauce, plans to welcome a total of 2,000 cyclists, which will double the funds donated to the Friends of the Elderly (Les petits frères des Pauves) organization.

You can register online now at or by giving a phone call to the Louis Garneau Sports team at (418) 878-2130.