In the News

October 3, 2012


Louis Garneau's Course Speedzone Vest has been chosen for the prestigious 7th Annual Eurobike Award taking place today in Friedrichshafen Germany. Every year, the jury selects
new products that feature a high degree of innovation and design quality.

"The Speedzone Vest was a brainstorm of mine stemming from my continued passion to race and creative energy to develop products based on riders needs. The concept was at first a desire to create innovative products for the Team Europcar Professional Cycling Team. I arrived to the office one day with a sketch in hand and my team helped bring the drawing to life," remarks President and Founder, Louis Garneau.

With so much focus on aerodynamics, often mere utility is overlooked and compromised. The Course Speedzone Vest (world patent pending) offers a new approach to outerwear layering that focuses on the rider's usability and protection.  Developed in cooperation with Team Europcar, the goal of this development was to answer 2 of pro teams needs: 1) easy access to jersey pockets and race numbers visibility, so it can be worn during all races.

The Louis Garneau Course Speedzone Vest has an opening at the rear large enough to allow access to the rear jersey pockets and provide visibility of race numbers. This opening which has been validated and confirmed in accordance to the UCI Sport and Technical Department is exclusive to Louis Garneau, world patent pending, and part of Team Europcar's 2012 Team Kit. The rear pocket opening allows for easier access to the content of the jersey pockets and eliminates the need to transfer belongings once the vest is removed.

The front of the vest is constructed of Super Light fabric, a 100% polyester fabric that stretches and offers wind resistant and ultra light properties. The side panels and back of the vest are made of power mesh fabric for increased ventilation and snug fit. An inner flap under the zipper helps shield from wind and water. The vest is finished with a zipper garage at the neck to eliminate chafing.

This vest is part of the Louis Garneau custom collection and can be fully sublimated with your team/club colors.

October 3, 2012


Louis Garneau is proud to announce the helmet and apparel sponsorship of Pro Triathlete, Rachel Joyce for the 2012 Ironman World Championships.  Rachel Joyce is one of the main contenders for Kona, the 2012 Challenge Roth Champion, 2011 ITU World Champion for Long Course, and has three top-ten finishes in previous Ironman World Championships. Most recently, Joyce finished 1st at Ironman 70.3 Muskoka by a lead of almost ten minutes.

In addition to the Vorttice Helmet, Rachel will race and train in Garneau apparel leading up to Kona.  "The opportunity to provide helmets and apparel to an athlete of Joyce's caliber furthers our "triathlon solution" concept as well as our goal to outfit the world's best athletes.  This concept follows the sponsorship model we have with Team Europcar (also helmets and apparel), and it is these relationships that allow us to further our understanding of pro athlete needs and bring our brand and gear to the next level," remarks Pierre Perron, Global Marketing Director for Louis Garneau.  Joyce will be outfitted in the Elite Triathlon Program part of the Louis Garneau Custom Collection.  These styles will feature aerodynamically-advanced fabrics, lazer-cut armholes and leg cuffs, a women-specific Huggfit waist, and a next-to-skin fit.

Rachel Joyce and Craig Alexander have also been the first of Louis Garneau triathletes to train in and test the Course Limited Edition Collection available for Summer 2013.  "I am really excited to be working with Louis Garneau and thrilled that they were able to work with the design that I have been racing in all year for my race gear, training gear and helmets.   The product line is extensive and race kits feel great on.   I have been trying out the Course Limited Edition from the 2013 collection on my long rides and I am impressed. It's a really smart kit and more importantly, it has kept me comfortable during those long days in the saddle. The team at LG has worked hard to get everything produced for Ironman World Championships and I look forward to racing well and showcasing their products in Kona," remarks Joyce.

The Ironman World Championships will feature several Garneau athletes including Craig Alexander (apparel), Mirinda Carfrae (helmets), and now Rachel Joyce (helmets and apparel).

October 3, 2012


Louis Garneau teams up with Merrell to support top-ranking age-group athletes in Kona.  As official apparel, helmet, cycling shoe, and bike sponsor, Louis Garneau will support the four member triathlon team known as Merrell Triathlon Team powered by Garneau.

"Louis Garneau has made its mark on the triathlon market with key sponsorships of pro contenders, Craig Alexander and Rachel Joyce, but it is most important for our brand to support upcoming age-group athletes in the sport of triathlon," remarks Pierre Perron, Global Marketing Director for Louis Garneau.

The team consists of four athletes:

Frédéric Boivin: 6th 2011 Ironman World Championships (Men 18-24), 1st Iroman 70.3 Timberman (Men 20-24)

Jérôme Bresson: 1st Ironman 70.3 Mont Tremblant Quebec (Men 30-34)

Tommy Dion: 1st Ironman Lake Placid (Men 18-24)

Pierre-Yves Gigou: 4th 2011 Ironman World Championships (Men 18-24), 1st 2011 Henderson ITU Long Distance Triathlon World Championships (20-24)

The team will be equipped with Louis Garneau Vorttice Helmets, Tri-300 Shoes, Gennix T1 Bikes, and Custom Apparel as well as Merrell Mix Master Running Shoes.

"The Merrell brand is evolving from the traditional outdoor, the market is shifting and minimalism perspective on running that we have triggered has contributed to change the landscape of traditional running. Minimalism Barefoot products from Merrell are light, they help you unleash your optimal running stride...After all mother nature provided you with the ultimate running technology, your feet. Our collection of low-profile, 0mm drop footwear can help you build greater strength and unleash the power of your body's natural stride," notes Christian Triquet, President of Merrell Canada.

The team will race the Ironman World Championships in Kona next week.  Stay tuned for more information. .