In the News

January 13, 2012

LOUIS GARNEAU SIGNS CURRENT WORLD CHAMPION, CRAIG ALEXANDER

Louis Garneau is proud to announce the apparel sponsorship of Current and 5X Ironman World Champion, Craig Alexander.  Alexander won the 2008, 2009, and 2011 Ironman World Championships and currently holds the record for the fastest World Championship Course Record.  Alexander is also the 2006 and 2011 Ironman 70.3 World Champion.

 "It was an honor for us to produce the triathlon kit that Craig raced with at the 2011  Ironman World Championships.  Our gear proved its ability to provide Craig with an aerodynamic advantage while not compromising comfort or breathability, two crucial factors that impact an athlete's performance.  We are so happy to further this partnership and continue to revolutionize the triathlon marketplace with innovative gear designed to function," comments Pierre Perron, Global Marketing Director for Louis Garneau.

Craig's kit as worn at the 2011 Ironman World Championships in Kona was part of the Louis Garneau Custom Elite Collection that features the Lazerband leg cuff which is laser cut and seamless to reduce wind resistance, offer a second-skin feel, and provide a full range of motion.  The dimpled mesh construction of the Tritek fabric offered the airflow and moisture evaporation needed to handle the heat, sweat, and conditions of the Kona field.  The Elite Lazer Tek kit is available for teams and clubs in various options to meet your needs.  "Quite simply - this is the most comfortable kit I have ever raced in.  From the first time I put it on, I knew the comfort and the fit were ideal for Ironman racing and I was eager to break it in on race day in Hawaii, " claimed Alexander.