Once a year the whole cycling world turns its eyes on Friedrichshafen, Germany. As the world's leading trade fair, the EUROBIKE is a fixed point in the cycling industry's calendar. All the innovations, all the companies, all the trends and journalists from all over the world are to be found here. The dynamics of the global bike business are developed here in a professional environment. If you want to be part of the booming bike market, you simply have to be at the EUROBIKE.