The top three women finishers in the Challenge Roth, Ironman Distance race, had one winning element in common. They all wore Louis Garneau helmets.
Chrissie Wellington, who placed first and broke the world record for Ironman Distance Triathlons, has been wearing the Louis Garneau Diamond helmet since her 1st Place Ironman World Championship in October. "Words cannot express how overjoyed I am to have won Challenge Roth and to have broken my old World Record. Everything came together for me at the right time. I wore my Louis Garneau Diamond helmet, which is incredibly light and super comfortable, enabling me to post the fastest bike split and top off the race off with a 2hr48 marathon. Challenge Roth is such an amazing event and i am proud and privileged to have played a part in rewriting triathlon history and, through my performance, redefining what is possible for myself and others - especially for women in sport," remarks Wellington.
teamTBB’s Rebekah Keat and Tereza Macel posted a GREAT result coming in 2nd and 3rd respectively. Singapore-based teamTBB is a major player in professional triathlon, representing and managing 30 athletes of 15 nationalities. Louis Garneau will become the official helmet and cycling shoe sponsor of teamTBB for racing and training.
RESULTS
1) Chrissie Wellington (GBR) (50:28/4:36:33/2:48:54) 8:19:13
2) Rebekah Keat (AUS) (52:14/4:56:44/3:00:06) 8:52:10
3) Tereza Macel (CZE) (50:18/4:58:46/3:16:56) 9:09:29
In 2010, the Mont-Sainte-Anne is the host of the best mountain bike festival to date, and Louis Garneau Sports is proud to take part in it. UCI MOUNTAIN BIKE AND TRIAL WORLD CHAMPIONSHIPS come to town for a series of competitions and musical events, for all ages and levels, in town or in the mountain, days and nights; an unforgettable celebration for the 20th anniversary of mountain bike at the Mont-Ste-Anne.
In addition to being the official clothing supplier for the UCI MOUNTAIN BIKE AND TRIAL WORLD CHAMPIONSHIPS organizing committee, Garneau will be the official host of the Raid Velo Mag as well as sponsor of the Velirium.
"The timing couldn't be more perfect" says Pierre Perron, International Marketing Director for Louis Garneau Sports. Garneau will introduce its brand new mountain bike collection and apparel. New products like the T-Flex 300 shoes, Edge helmet, Burch gloves, Apex and Versus bikes are just the beginning of a new and reinforced commitment to mountain bike by Garneau.
The Canadian Cycling Team, sponsored by Louis Garneau Sports for over 25 years, will proudly wear a special edition of customized apparel for this event, which will be available to consumers in the impressive Garneau stand.
Come and visit us on site! This is a great opportunity to take a glance at Garneau's brand new 2011 collection.
For more information, visit www.montsainteanne2010.com
Louis Garneau Women's Zone 3K Short has been selected Winner of the Editors’ Choice Award for Best Women's Short Under $100 USD by Bicycling for 2010. "We have been focused on engineering technical products for everyday applications, and the Women's Zone 3K Short is the perfect example. By combining comfort and performance technology including a women's specific HuggFit Waist, Powerband Compressive Leg Cuff, and Flatlock Stitching with increasingly integral functionality like front and back reflective accents and logos and a 5.5" inseam that appeals to women, we have hit the nail on the head with the Zone 3K Short," remarks International Marketing Director, Pierre Perron.
The Women's Zone 3K short is made of Alveo 3K fabric with a mesh-look-alike construction that provides ventilation, recovers shape, and is comfortable on the skin. The patented AirZone chamois is developed with B.E.M. (Beveled Molding Edges) high-density perforated memory foam. This technology eliminates any drastic drops of heights at the edge of the foam, resulting in a smooth transition and reducing pinching or chafing. The outer fabric is treated with an anti-bacterial solution, conforms ergonomically to the body with pre-molded wings, and maximizes comfort through seamless construction and 4-way stretch. The chamois also consists of vents and channels which help maintain the claim of the most ventilated chamois. The 4-panel short features a HuggFit Waist, Powerband Compressive Leg Cuff, Flatlock Seams, and reflective accents and logos.
Learn More About the Zone 3K...
Just like his daddy, Lucas would really like to race when he grows up.
Little Lucas was born with a heart defect requiring six surgical interventions, including three open heart surgeries.
In 2007, his father, Alexandre, along with seven other cyclists from the competitive circuit in Quebec, took the initiative to form the En Coeur cycling team in order to help children with heart conditions and their families. They are now giving you the opportunity to wear their team colours by purchasing En Coeur Foundation cycling apparel. All proceeds raised will help to support families like Lucas’ overcome their hardships. For more information or to order cycling apparel, please visit:
www.fondationencoeur.com/velo or call 1-800-362-6387 ext. 3
Thank you for your generosity!
Saint-Augustin-de-Desmaures, March 31, 2010 - Louis Garneau, president and founder of Louis Garneau Sports; the Tour of Beauce organizers; and the Lemaire Brothers invite cycling enthusiasts to participate in the Cyclosportive Garneau-Cascases 2nd Edition on August 15, 2010. All funds raised will go to the petits frères des Pauvres, an organization which provides lonely elders with friendly and affectionate company, and the maintenance of the Old Friends’ cottage located at the Lac St-Joseph as well as the Fonds Louis Garneau, which supports young athletes and artists in their development.
In addition, Louis Garneau is proud to announce that Pier Karl Péladeau, president and CEO of Québécor Inc., will be the President of Honor of this event and will ride along with Louis Garneau. “It will be a pleasure for me to ride along with Pier Karl. We will keep close throughout this challenge. But you’ve heard about my competitive spirit, so be sure that we will try to have a good time performance,” remarks Louis Garneau.
Louis Garneau is proud to sponsor the Cyclosportive Garneau-Cascades. This 110-km ride will occur between Trois-Rivieres and Quebec City. The ride will depart, rain or shine, at the Alphonse-Desjardins Sportive Center in Trois-Rivières be on August 15, 2010 at 9 a.m. The ride will finish at the Louis Garneau Sports head office in St-Augustin-de-Desmaures.
The 2nd edition of the Cyclosportive will be, without any doubt, a real success. Organizers expect over 500 participants. Entry fees are $100. New this year, the ride will be timed. Riders will receive a cycling jersey, a retail value of $90, specially customized for the event.
To subscribe to this event, do not hesitate to contact Louis Garneau Sports by phone at 418 878-2130.
The 2010 Custom Running Collection from Louis Garneau was developed with help from professional triathletes including Chris Legh, one of the world's great multi-sport athletes, winning more than 70 triathlons throughout his career. Chris is a two-time Ironman Triathlon champion, winning the 2000 Ironman California and the 2004 Ironman Coeur d'Alene. Chris is also a five-time Australian Triathlon National Champion. He was ranked the #1 long course triathlete in the world in 1999/2000. With nine hours spent pounding the pavement each week, Legh tested and re-tested our running line. From his expertise, we shaped a collection that is the perfect solution to any runner's wardrobe. A collection that balances fit, breathability, comfort, and performance.
Louis Garneau Sports is proud to announce the opening of a large store STUDIO CYCLE - GARNEAU. This new store is located at the Faubourg Boisbriand, 3230 Avenue des Grandes Tourelles and offers the largest selection of Louis Garneau products in Canada.
With more than 7 200 sq. ft. and 1 300 products, STUDIO CYCLE - GARNEAU CONCEPT proposes a wide selection of Louis Garneau sports goods and accessories. Customers will find every necessity for cyclists of every age and every level, a large selection of clothes and sports apparatus for outdoor lovers: general training, running, walking, downhill skiing, cross-country skiing, snowshoeing, etc. Furthermore, tuning and repairing bicycles will be done on location, in the stunning brand new workshop.
"Whether one is a professional or amateur cyclist, a sports devotee or an occasional one, it's much simpler to go to a one-stop shop, where good advice, quality and specialised service awaits," says Louis Garneau, brand founder.
STUDIO CYCLE - GARNEAU CONCEPT is the first Garneau Store in Montreal's North Shore and the first in the Mega Centre Faubourg Boisbriand located at the intersection of highways 15 and 640, at the doorsteps of Montreal and the Laurentides.
Proud owners
Three visionary STUDIO CYCLE - GARNEAU CONCEPT co-owners, Ghyslain Larose, Pascal Gagné and Jean-Pascal Lion, decided to go on this gratifying adventure made in Quebec. "My partners and I, all passionate cyclists, were totally convinced that partnering with the best, Louis Garneau, was the only way to go to have a store with such scope and prestige. Its size and the multitude of products make it a truly immense store. And the man himself, our very own Garneau, is synonymous with quality," says Ghyslain Larose, president of STUDIO CYCLE - GARNEAU CONCEPT. Larose is famous in the cycling world having represented Canada at home and abroad, earning several gold medals along the way. Just like Louis Garneau, he used his competitive spirit and invested his positive energy into entrepreneurship. He founded Studio Cycle, the largest SpinningTM centre network in Quebec with 18 centres mainly located at Energie Cardio outlets. The company also owns some franchisees that offer SpinningTM classes to companies and schools, thanks to their mobile units. Studio Cycle also sells and repairs all sorts of SpinningTM bicycles everywhere in Quebec.

It was the new STUDIO CYCLE - GARNEAU CONCEPT shop's grand opening on March 10, 2010, in Boisbriand. Many guests and public figures were there to enjoy the scope of this seventh heaven intended for both sports pros and enthusiasts, offering the widest Louis Garneau products selection in Canada.

Proud owners and Mr. Louis Garneau cut the ribbon. From left to right: Ghyslain Larose, Louis Garneau, Pascal Gagné and Jean-Pascal Lion.
The new Custom TriTek Elite Collection is designed with an upper abdomen turbolator that keeps turbulence close to the body and improves the body sliding motion in water. This collection offers a great fit and follows body contour with design of several panels located in strategic places to reduce water resistance and improves hydrodynamics. The windtunnel tested Tritek fabric improves aerodyanmics for speeds ranging from 15 to 45 mph, and it also has a water repellent treatment to absorb less water.
"For 2010, we have really revolutionized the triathlon scene offering the latest innovations in apparel," said Pierre Perron, International Marketing Director. "We have spent countless hours with Pro Triathlete, Chris Legh and countless hours in windtunnels testing and retesting until perfection was achieved. I think our efforts have paid off and 2010 will be monumental for our participation in the triathlon industry."
Tritek Fabric - Windtunnel tested and proven to improve aerodynamics for speeds ranging from 15 to 45 mph. DWR (Durable Water Repellent) treatment absorbs less water.
Turbulator- Keeps turbulence close to the body and improves body sliding motion in water.
Flatlock Seams - Low profile stitching reduces chafing common with traditional seams. Non-abrasive seams lie flat and offer a smooth transition between panels. Choose between 14 different colors of flatlock.
Two Back Pockets
Powermesh Pocket - Opaque mesh that provides extreme breathability but is comfortable and flexible due to its spandex content.
Reduces chafing. Dries quickly. Perfect for storing race essentials.
Tri Air Chamois - Lightweight with a 4-way stretch to accomodate different range of motions in triathlons. Quick drying and provides great support during your bike ride without adding discomfort during your run or swim. Upgraded Chamois Available.
Powerband - Non-gripper compressive band spreads pressure to the lower leg and enhances blood circulation.
Louis Garneau is proud to announce their worldwide sponsorship of teamTBB. Singapore-based teamTBB is a major player in professional triathlon, representing and managing 30 athletes of 15 nationalities. Louis Garneau will become the official helmet and cycling shoe sponsor of teamTBB for racing and training.
teamTBB is a development squad that provides hope and opportunity to many young athletes and struggling pros that would have had no opportunity or pathway to being able to become an earning professional athlete. TeamTBB provides physical, psychological and mechanical information to all of its athletes and more importantly its current leading athletes are the role models to the rookie and development athletes. In addition to its professional and amateur athlete programs, TeamTBB also works to ensure that youth around the globe can participate in multi-sport events through its social development projects and its franchise, The Bike Boutique. The Bike Boutique provides unique lifestyle services through its bike lifestyle stores and encourages cycling as a means of transportation supported by its bikeLodging services.
"teamTBB gives Louis Garneau the opportunity to achieve several goals including: providing gear to some of the world's top athletes, continue to push and develop our products in the international marketplace, and support a development squad on their way to becoming professional athletes," said Louis Garneau International Marketing Director, Pierre Perron. "We are confidant that Louis Garneau has the gear to take these athletes to the next level."
teamTBB Manager and Managing Director of The Bike Boutique Holding says about this new partnership with Louis Garneau "We have long admired the product quality and the eye for technical details that Louis Garneau showcases across its entire product range. We believe that their world class bike shoes will support our athletes in their performances and the helmets will keep them safe and super fast. We are that confident in the Louis Garneau products for our pro athletes that it was an easy choice to also back up this sponsor partnership with a distribution and retail partnership with them in Asia to ensure many more people than just our pro's can enjoy these fantastic products!"
The team will be riding some of best helmets and shoes available including:
SUPERLEGGERA: The Superleggera helmet is the pinnacle of TT helmet evolution and pushes the limits of performance through the study of laminar airflow, weight reduction, and redistribution of weight to allow for a longer aero position. The Superleggera has 2 huge front vent inlets and 3 large back vent outlets for maximum airflow. Compared to its predecessor, the Rocket air, the overall weight has been reduced (50 grams less) and the center of gravity adjusted to create less fatigue at the neck area and make it easier for the rider to maintain an aero position. Most significantly, the addition of a texturized frontal area increases laminar airflow. The surface roughness causes the flow to transition from laminar to turbulent. The turbulent flow has more energy than the laminar flow and thus, the flow stays attached longer. When coupled with the new Louis Garneau Windscreen which is ventilated for added aero performance and positioned in a optimal aero position, the Superleggera helmet is proven through windtunnel studies to be the fastest TT helmet available on the market. The visor is key in these results, and through the ventilated visor eliminates overheating.
CARBON TRI HRS: This is our most accomplished triathlon shoe to date. The perfect balance between the triathlon specific needs and raw performance without sacrificing comfort. The reverse power belt is super fast in transition, without compromising support and it increases stiffness for maximum power transfer. The heel retention strap maintains the heel in place while power stroke, maximising power transfer. CFS 100% moldable upper, breathable laminated micro fiber leather complete upper that provides a custom fit for ultimate comfort and maximum power transfer and support. The molded toe box bumper and heel cup maintain the shape of the shoe during transition while providing ventilation and stiffness.
teamTBB's 2010 calendar comprises 250 races in 5 continents. Ironman is the team's main focus - it takes part in 4 out of 5 of the world's full Ironman, and 2 in 5 of half-Ironman events. In the last 30 months, it has garnered 24 outright wins. Among its top athletes are Tereza Macel (CZE), Rebekah Keat (AUS), Stephen Bayliss (GBR), and James Cunnama (RSA).
About teamTBB
teamTBB is a professional organisation for triathlon and bike related sports and nurtures a unique culture by providing hope and opportunity for young athletes. teamTBB is committed to building a better world for youth and has started various social projects around the world. www.teamtbb.com
Powerband: Conventional gripper is replaced by a compressive Powerband that reduces lower leg pressure, provides muscle support, and does not restrict circulation.
Airgel Chamois: Perforated gel inserts allow for ventilation. Outer crabyon fabric accelerates wound healing and helps reduce saddle sores. Antibacterial for life.
Flatlock Seams: Low profile stitching reduces chafing common with traditional seams. Non-abrasive seams lie flat and offer a smooth transition between panels. Choose between 14 different colors of flatlock stitching.
Mp3 Pocket: Internal Mp3 pocket is both handy and secure for your media player.
Maximize your design and be fitted in the most technological bib in the custom market. Known as the "Elite Bib," this bibshort is part of the Road Elite Collection from Louis Garneau that can be completely customized with your team's logos and design. While most bibs on the market can only be customized on the side and rear panels, the Elite Bib allows for graphics to cover 100% of the bib's surface. Louis Garneau did not stop there, however. The bib also integrates some of the leading fabric and chamois technology known to the custom industry.

Louis Garneau is proud to announce a three year helmet sponsorship with the Current 3X Successive Ironman Champion and Course Record Breaker, Chrissie Wellington. "We are honored to be working with one of the greatest female athletes of all-time," say Pierre Perron, International Marketing Director for Louis Garneau. "In collaboration with Chrissie, we will work to not only outfit her in the most performance-driven, technological helmets available, but we will also work with her to keep that reputation in the years to come."
Wellington wore the Louis Garneau Diamond Helmet during the 2009 Ironman World Championship in which she placed 1st during a 4:53:06 bike ride in 97 degree heat. The Diamond helmet developed and windtunnel tested for maximum ventilation and performance includes over 40 vents. Eight Venturi Vents integrated in the front of the helmet specifically allow for cooling and help to dry the inside padding for increased comfort. The ability to maximum ventilation and still meet safety standards is achieved through the Louis Garneau Patented Super MSB (monocoque structural base) and EXI (Exo-Insert) technology. Specifically, the monocoque polycarbonate base acts like an exo-skeleton providing one of the strongest ways to achieve structural strength. Instead of using conventional internal rib cages with add more weight and limit the number of vents, we used the conjunction of Super MSB and EXI technology. This consists of two polycarbonate bars placed inside the helmet at specific structural locations, and nine carbon bridge inserts provide the strength exactly where it is needed. The result: more vents less weight.
Louis Garneau is proud to announce their launch of a snowshoe collection for the US Market for Winter 2010. Louis Garneau has been manufacturing and perfecting snowshoes in Canada for the past six years, this expertise has led to the introduction of snowshoes in the US for Winter 2010-2011. This comprehensive collection will meet the needs of all athletes including backcountry, day hiking, and trail walking designed for men, women, and youth. Each category will include polymer snowshoes as well as more traditional snowshoes with aluminum frames. "With our roots in cycling, we have sought ways and activities that not only allow an athlete to train 365 days a year, but a product line that helps our retailers maintain business year round. The introduction of a running line, two year ago, was the start of this philosophy, and we are confidant the snowshoe collection will have the same success." remarks Marketing Director, Pierre Perron.
The 2010 Snowshoe Collection is designed with user-friendly technology that will bring comfort and performance to your outings. The Ergoshape technology allows for excellent snow evacuation from the heel region in return improving maneuvering in dense terrain and offering an easy natural stride. Bent tails reduce dragging and improve backward motion. The Twin Clip and Ratchet Buckle System are intuitive and mitten-friendly. All harnesses have a 3D contoured shape for maximum foot enclosure and comfort, and crampons have multi-directional teeth for maximum grip.
Louis Garneau is proud to announce the sponsorship of the Bahati Foundation Pro Cycling Team. The Bahati Foundation, founded by Rahsaan Bahati, is a non-profit organization that inspires and empowers underprivileged youth to rise above their circumstances. Their stated goal is to work with our partners in helping today’s underprivileged youth overcome poverty. They provide the resources, support and inspiration to help young people succeed in life. Louis Garneau will provide the team with the most technological custom apparel and helmets on the market. "We are excited to work with a top-notch group of athletes that are driven by a social mission," says Marketing Director, Pierre Perron . The team roster includes such superstars as: Hilton Clarke, 2006 USPRO Criterium Champion; Jason Donald, 2nd prologue Amgen Tour of California, Nathan O'Neill, 8-time Australian National Time Trial Champion; Cesar Grajales, 1st Stage #6 Tour of Georgia , and several amazing upcoming young riders. "The Louis Garneau brand surpasses the competition and is committed to providing the best cycling gear for all levels of athletes. The Bahati Foundation Pro Cycling Team and Louis Garneau are a natural fit due to the same level of commitment to excellence, integrity and serving the community," remarks Rahsaan Bahati, Pro Cyclist and Founder. Bahati placed 1st in 2008 at the United States National Criterium Championships.
The partnership with Bahati Foundation Pro Cycling Team also includes a strong affiliation with Colorado Premier Training. Steve Owens, the Team Manager, is also Aerodynamics Specialist and Chief Executive Officer of Colorado Premier Training, a coaching and windtunnel testing facility located in Fort Collins, Colorado. "We’re excited to work with Louis Garneau because they are committed to making the most competitive products in the industry and have an already proven product line. The coming year we will be working together with respect to aerodynamics and other technological aspects to create improved technologies and advantages," mentions Owens.
The team will be riding some of best custom apparel and helmets available including:
Equipe Jersey: The fibers in this jersey positively impact muscular performance by reducing body temperature, promoting perspiration, evaporating moisture, lowering the respiratory rate, and reducing lactic acid concentration. Low profile stitching reduces chafing common with traditional seams. Non-abrasive seams lie flat and offer a smooth transition between panels. Internal mp3 pocket hidden inside rear pockets is both handy and secure for media player. Small internal flyout hole allows you to run your headphone wires inside the jersey.
Power Bibs: The compressive fit of Power Lycra optimizes muscle performance and increases blood circulation which results in less muscle fatigue. Conventional gripper is replaced by a compressive Powerband that reduces lower leg pressure and provides muscle support that does not restrict circulation. The Airgel Chamois has perforated gel inserts that allow for ventilation. Outer crabyon fabric accelerates wound healing and helps reduce saddle sores. This chamois is antibacterial for life.
Diamond Helmet: The Diamond represents our greatest achievement in helmets. At 285 grams and over 40 vents, we have designed a helmet to outperform the competition. Through patented technology, we have unleashed an absurd amount of ventilation while still meeting safety standards.
2010 TEAM ROSTER
Rahsaan Bahati
Ryan Baumann
Ian Burnett
Peter Carey
Hilton Clarke
Corey Collier
Jason Donald
Cesar Grajales
Alex Hagman
Evan Hyde
Bobby Lea
Phil Mann
Nathan O'Neill
Matt Rice
Lanell Rockmore
STAFF
Steve Owens (Team Manager)
Rick Crawford (Director Sportif)
Humberto Baca (Assistant Director Sportif)
Brad Eastham (Team Liaison)
Ryan Miller (Marketing Director)
Saint-Augustin-de-Desmaures, December 3, 2009 - Louis Garneau, President of Louis Garneau Sports Inc., is proud to be among the 12,000 torchbearers for the Vancouver 2010 Olympic Winter Games.
25 years ago, Louis Garneau took part in the Los Angeles Olympic Games. It is about at that same period that he started his company, Louis Garneau Sports Inc., counting now 225 employees who proudly braved the rain, posters and trumpets in hand, to encourage the business man. “I am very happy sharing this with employees, making it a tribute to them, since they are supporting me for over 25 years”, said Louis Garneau, touched, just after he bore the olympic flame over 300 meters.
The selection of Louis Garneau as a torchbearer is a great token of gratitude for this olympic athlete, now business man, committed in sports for over 25 years.
http://www.Pioneer-SM.com
Pioneer Racing is a new Elite/U23/Junior Cyclocross team born out of the desire to grow Cyclocross racing and participation across the country with an emphasis on promoting good, new products. Through this new team Pioneer Racing will participate in multiple UCI, Regional and Local Cyclocross races and further the Cyclocross lifestyle.
The team is composed of riders from coast to coast and from every discipline. Pioneer Racing is proud to have previous Cyclocross National Champion, Anna Young and Nat Ross, Mountain Bike Hall of Fame (2009).
“Cyclocross is the fastest growing segment in USA Cycling in many regions and beginning to show in retail sales” says Travis McMaster, Pioneer Racing Team Manager. “It is important for us to showcase the Junior and U/23 talent that is fueling this growth on a National level.”
Roster
Men
Travis McMaster - AKA - Angel Hair - Arizona Elite - Manager
Nat Ross - AKA - Big Boss - Colorado/Elite - MTB Hall of Fame/ US 24HR Solo Champion
Jason First - AKA - Number1 - California/Elite - Dam Cross 6th/2006 Gloucester CX 1st
Tyler Karnes - AKA - Princess - Virginia/U23 - Georgia State RR - 1st/ Virginia State Crit Champion
Macky Franklin - AKA - MacDaddy - Colorado Elite/U23 - National U23 MTB Team/multi pro wins
Jake Arnold - AKA - A-Game - North Carolina/Junior - U/23 National Rd Championships TT - 12th
Eddy Kwan, - AKA - Gun Show - Colorado/Crit Slayer
Women
Anna “AWOL” Young, New York/U23 - US CX Junior National Champion 07
Amy “High Maintenance” Hermes, Colorado/US National Champs SS - 2nd/ Laramie Enduro Marathon - 2nd
Louis Garneau has provided Custom Team Kits, Helmets, Shoes - www.louisgarneau.com